Klaas Ole Jordan
Web Performance & Sustainability

Profile picture of Klaas

Hi there, I’m Klaas. I offer consultancy, coaching and development for all things Web Performance & Sustainability. My mission is to help make the web faster, more efficient, more inclusive and less carbon intensive.

What I offer

Performance Audits
I identify performance issues and prioritize improvements from quick wins to technical deep dives, enhancing your site’s speed and efficiency.
Coaching Sessions
I offer both online and onsite coaching sessions, focusing on best practices and cultivating a performance-aware mindset for sustained improvement.
Core Web Vitals Monitoring
I integrate Core Web Vitals monitoring via the CrUX API, setting up automated alerts to swiftly address any regressions in your web pages.
Impact Measurement
I set up tracking to measure how performance improvements correlate with your conversion rates, user engagement and ultimately revenue.
Sustainabilty Review
My detailed reviews assess all factors that contribute to your website’s sustainability, highlighting opportunities to reduce its carbon footprint and enhance accessibility.
Training Sessions
I provide online and onsite training sessions discussing long-term sustainability strategies with management and developers.
HTML Code Analysis
I analyze your HTML code to ensure it’s healthy and maximizes opportunities for rich and featured snippets.
Crawlability & Indexability Checks
I identify and report any obstacles preventing your web pages from being crawled and indexed effectively.
Backend Development
I develop robust, efficient web backends using PHP with popular MVC frameworks and CMSs, SQL DBMSs, nginx and Apache.
Frontend Development
I generate lightweight, high-performance frontend solutions, utilizing HTML, (S)CSS, JS with(out) its popular libraries, and WASM.

What Matters to Me and How It Reflects on This Website

Web Performance and Sustainability play a significant role in my work. Therefore, I strive to implement best practices on this website and continuously improve them, even though I recognize that it doesn’t generate massive traffic. The goal is for this website to load quickly and maintain a low payload (less than 100kB per page load).

My Understanding of Web Sustainability is aligned with the principles of the Sustainable Web Manifesto, encompassing ecological sustainability as well as other vital aspects like accessibility and social sustainability. The Manifesto serves as the foundation for the ongoing development of this website.

Currently, the domain is hosted by OVH, considered a green host. However, a closer look reveals that the servers in France primarily draw energy from the national grid, which relies heavily on nuclear power. While this energy source is efficient in terms of CO2 emissions and green by some definitions, I believe it’s not optimal.

For this reason, I will soon migrate the website to a more sustainable host. I document these and other improvements in my blog to maintain transparency.

What I write about

In my blog, I cover topics related to web performance and sustainability. I focus on posts where I believe I can offer genuine value. In an age of uncontrolled, AI-generated content, I believe it’s essential to support all my insights and claims with trustworthy references. I use (gen)AI tools to help with translation from German to English or to refine some phrasings. Here are my latest posts.

6 browser windows containing symbols: a tree, an icon of a heart hovering above two hands, an accessibility icon, a lock, a heart monitor and normal web content
WRAPS - Non-Government-Organisations (NGOs)

For the third part of the WRAPS series, I looked at the websites of well-known NGOs focusing on environmental and climate protection. he results show that even climate organisations do not have sustainability on their radar when it comes to web development.

The meme of two stands where one has a huge queue the other doesn't have any visitors. The headline reads 'DIGITAL PRODUCTS'. The busy stand says 'US product collecting all your data' the empty one says 'EU product respecting your privacy'
US Big Tech Products Should Be Avoided. There Are Good Alternatives.

Sticking to US products make us dependent on, be influenced by, and expose private data to an increasingly hostile opponent.

Futurama Blernsball Player Gets a Pie in His Face, Having Expected to Catch a Blernsball. Caption: WHEN YOU PRELOAD FONTS WITHOUT CROSSORIGIN
Everything You Never Wanted to Know About CORS and Font Preloads

Font Preloads and CORS, it's complicated. Especially because inconsistent browser behaviour can lead into a dilemma, which causes useless data transfer and reduces performance.

Bart Simpson, looking depressed, says
Takeaways From This Year's Web Almanac

This year's Web Almanach shows some interesting developments in the web. Not all of them encouraging, though.

6 Browserfenster mit folgenden Symbolen: Baum, T-Shirt mit Blatt drauf, Mensch, Schloss, Pulsmonitor und normaler Inhalt einer Webseite.
WRAPS - Fair Fashion Online Shops

This edition of WRAPS focuses on Fair Fashion shopping platforms. They are selling fair and green clothing, but are their websites built sustainably?

  • I have signed the Sustainable Web Manifesto, which means I’ve committed to applying all its principles in my work. Arrow Up Right
  • In their Universal Registration Document they commit to contributing to the global Net Zero by 2030. I think that’s great, but they also mention that this will be achieved by relying on nuclear power. Arrow Up Right